We have all heard it before that it is all about the Title Tag. When doing SEO there is no doubt that the title tag is very important.  Often overlooked though is the description Tag.  No matter how high you rank on a search engine results page you still have to get them to click.  That is where your description tag comes in.  The description tag is either Google pulling random text from the page if you don't put it in or you placing an important and compeling message that tells searchers to CLICK ME!  So no matter what you should always control what users see on the description of your web page. Below is a character counter to help you get it just right.  Below the character counter is home many is too many for the various web browsers.

Google (includes spaces) Bing  Yahoo
Title Tag: 69 Characters Title Tag: 65 Characters Title Tag: 72 Characters
Description Tag: 156 Characters Description Tag: 185 Description Tag: 161

 

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